Kakao IX made its global debut at CES 2020 by showcasing the Kakao Friends HomeKit series at the world’s largest IT and consumer electronics exhibition. ROA Entertainment provided local operational support and production assistance for the Kakao convention and exhibition at CES 2020. We supported the successful execution of the exhibition in Las Vegas through a wide range of on-site operational services, including booth operation support, field coordination, schedule management, local communications, and event logistics assistance.

During the event, IoT-based home care devices featuring Kakao Friends characters — including smart scales, smart lamps, air purifiers, and humidifiers — were introduced to the global market and attracted significant attention from international visitors. In particular, the brand experience zones and photo opportunities featuring popular characters such as Ryan, Apeach, and Muzi became one of the notable highlights at CES, drawing strong interest from attendees throughout the exhibition.

• CLIENT_ KAKAO IX
• TYPE_ Convention
• COORDINATION_ ROA ENT
• LOCATION_ Las Vegas, NV

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